Three years of uncompromising formulation. One question: why does luxury suncare ask so little of itself?
SOLA exists because the formula we wanted didn't exist anywhere. So we built it. Three years in leading cosmetic science laboratories, working with scientists, testing on skin, refusing to compromise — until the result was undeniable.
Nils is a physician and geneticist. His scientific background gave him a perspective on skin, sun, and formulation that goes far beyond what most suncare brands ever bring to the table.
And he was deeply frustrated by what the category accepted. Chemical UV filters with unknown systemic absorption. Formulas built on margin, not science. Beautiful packaging, mediocre formulas, extraordinary prices.
If anyone was qualified to build a genuinely better suncare formula — it was him.
The formula development took years. Not because it was easy to make a suncare product — but because we were unwilling to compromise on anything.
No oxybenzone. No octinoxate. We wanted clean, effective sun protection that science could stand behind — and we were willing to take the time to get there.
The formulas were developed to meet the highest European cosmetic standards. Clean formulation principles guided every decision from the first iteration to the last.
Most brands spend their investors' money building a formula. SOLA is different. The formula is done. Tested. Compliant. Ready to manufacture — designed from scratch by a physician and geneticist with a scientific foundation most brands never have access to.
The SOLA collection — SPF 50+ Sun Shield, After-Sun Treatment, and Pre-Sun Radiance Serum — is formulated to EU Cosmetics Regulation standards, with clean formulation principles at every stage.
We don't need time to build the product. We need the right production partner and the right retail relationships. Europe first. Then the world.